Procter & Gamble Explores the Future of Home Care at First Cleaner Products Cleaner Future Summit
July 9, 2019
At the first Cleaner Products Cleaner Future Summit, Procter & Gamble brought together key stakeholders and influencers from the retail, environmental, industry associations and media areas to discuss the future of home care in 2020 and beyond.
The day long program explored the future of product transparency, responsible consumption and how to empower consumers to make more informed choices. Jim Jones, Executive Vice President, Strategic Alliances & Industry Relations, and Beth Ludwick, Vice President, Communications & Marketing, both spoke at the event. Jones moderated a panel with author Dan Gardner, Tactix, Susan McPherson, McPherson Strategies, and Meghan Stasz, Grocery Manufacturers Association (GMA), on helping consumers to make better, more informed choices. Ludwick presented with Rick Kingston, Safety Call International, on how to help consumers separate fact from fiction and identify misleading or false claims.
At the first Cleaner Products Cleaner Future Summit, Procter & Gamble brought together key stakeholders and influencers from the retail, environmental, industry associations and media areas to discuss the future of home care in 2020 and beyond.
The day long program explored the future of product transparency, responsible consumption and how to empower consumers to make more informed choices. Jim Jones, Executive Vice President, Strategic Alliances & Industry Relations, and Beth Ludwick, Vice President, Communications & Marketing, both spoke at the event. Jones moderated a panel with author Dan Gardner, Tactix, Susan McPherson, McPherson Strategies, and Meghan Stasz, Grocery Manufacturers Association (GMA), on helping consumers to make better, more informed choices. Ludwick presented with Rick Kingston, Safety Call International, on how to help consumers separate fact from fiction and identify misleading or false claims.
See the full program and read more about the event in Retail Wire, Perfumer & Flavorist and HAPPI.
Please contact Beth Ludwick, Vice President, Communications & Marketing, at bludwick@thehcpa.org for additional comments or questions.