Advanced Topics in Product Labeling
Part 1: Sustainable Marketing Claims: What to Say and How to Say It
As companies grapple with how to convey information on ingredients and their uses to consumers, they enter a potential legal minefield of marketing claims. In Part 1 of the webinar series, JC Walker (Partner, Keller and Heckman LLP) will review the legal history of marketing claims and offer advice about how to best avoid legal problems with how you market your products.
Part 2: SB 258 and Prop 65: An Emerging Conflict?
Part 2 of the series will examine the interaction between SB 258 and Prop 65 interact when it comes to labeling products. These two laws each have specific requirements when it comes to labeling, possibly creating pitfalls for the regulation and marketing of consumer products. Before companies settle on their California labels for next January, Peg Carew Toledo (Counsel, Arnold & Porter LLP) will describe potential conflicts between SB 258 and Prop 65, review recent legal developments, and identify emerging issues for companies to consider before January 2021.
Part 3: Creating a New Label: Compliance, Marketing, or Both?
In Part 3 of the webinar series, attendees will hear from a practitioner of label design and compliance on some of the tricks of the trade and how best to visually comply with new label requirements from SB 258. Information can be portrayed in any number of ways, and consumers respond better to some ways better than others.