Advanced Topics in Product Labeling
Part 1: Sustainable Marketing Claims: What to Say and How to Say It
As companies grapple with how to convey information on ingredients and their uses to consumers, they enter a potential legal minefield of marketing claims. In Part 1 of the webinar series, JC Walker (Partner, Keller and Heckman LLP) will review the legal history of marketing claims and offer advice about how to best avoid legal problems with how you market your products.
Part 2: SB 258 and Prop 65: An Emerging Conflict?
Part 2 of the series will examine the interaction between SB 258 and Prop 65 interact when it comes to labeling products. These two laws each have specific requirements when it comes to labeling, possibly creating pitfalls for the regulation and marketing of consumer products. Before companies settle on their California labels for next January, Peg Carew Toledo (Counsel, Arnold & Porter LLP) will describe potential conflicts between SB 258 and Prop 65, review recent legal developments, and identify emerging issues for companies to consider before January 2021.
Part 3: Creating a New Label: Compliance, Marketing, or Both?
In Part 3 of the webinar series, attendees will hear from a practitioner of label design and compliance on some of the tricks of the trade and how best to visually comply with new label requirements from SB 258. Information can be portrayed in any number of ways, and consumers respond better to some ways better than others.
Advanced Topics in Product Labeling 2021
Part 4: Reviewing Product Label and Website Claims
The California Air Resources Board (CARB) is planning future regulatory action to expand the definition of the term product label to include product claims on company-owned websites. CARB has indicated that this future regulatory action will be based on existing FDA and EPA’s FIFRA guidance documents.
This webinar will provide an overview of the FDA and EPA guidance on advertising and marketing claims on websites and social media platforms.
- Michael Boucher, Partner, Crowell & Moring
- John Fuson, Partner, Crowell & Moring
Part 5: Environmental Marketing and Ecolabelling
Highlighting the environmental benefits of a product is a way to distinguish it from others in the marketplace. With so many products claiming “green” attributes, it’s difficult for consumers and workers to trust all that they hear. Ecolabels offer a voluntary standardized method of environmental certification that the public can trust. During this webinar, experts will discuss how you can differentiate your products in the market.
- Monica Becker, Director, Beauty, Personal & Household Products, Cradle to Cradle Certified
- Joseph Dages, Associate, Steptoe & Johnson LLP
Part 6: Creating a Label that Complies with Both SB258 and Prop-65
The California Cleaning Product Right to Know Act (also known as SB 258) required companies that manufacture, sell, and distribute cleaning products to disclose certain ingredients on the label by January 1, 2021. However, intentionally added ingredients that are known to the state of California to cause cancer or reproductive toxicity are not required to be listed on the product label until January 1, 2023. With the California Office of Environmental Health Hazard Assessment (OEHHA) proposing to amend the labeling requirement for Prop 65, experts will explain how you can avoid modifying the same label multiple times over the next couple of years.
- Peg Carew Toledo, Counsel, Arnold & Porter
- David Barnes, Associate, Arnold & Porter
Cleaning Products Intermediates
Introduction, Bryan Parrish, The Clorox Company
Advanced Fabric Care, Mark Ventura, Church & Dwight
- Laundry Detergents, Household Fabric Softeners & Polymers for Fabric Care Applications
Advanced Hard Surface Cleaning Products, Marcos Alonso, Stepan Company
- Solvents in Cleaners & Formulating Acidic and Alkaline Cleaners
Advanced Dishwashing Products, Scott Backer, Dow
- Formulating Manual Dishwashing Liquids
- Formulation Automatic Dishwashing Detergents and Boosters and Rinse Aids
Formulating Antimicrobial Hard Surface Cleaners, Bryan Parrish, The Clorox Company
- Product Targets, Formulation Development & Product Testing
Recent Chemical Developments, Owen Caine, HCPA
- Ingredient Communication & 1,4 Dioxane
Fragrancing Cleaning Products, Joseph Brain, International Flavors & Fragrances
- Technical Aspects and Trend Considerations
Preservatives in the Cleaning Products Industry, Mrudula Srikanth, The Clorox Company and Jeff Van Komen, The Procter & Gamble Company
- Why Preservatives Are Needed & Where Are We Going As An Industry With Preservatives
Wrap Up, Andrea Mojica, HCPA