Planning for the HCPA Annual Meeting, XPAND2018, is already underway with Paco Underhill recently named as a keynote speaker. His first book, “Why We Buy: The Science of Shopping,” was an internationally recognized bestseller and has been published in 27 languages. The success of “Why We Buy” and his retail insight makes Underhill a highly sought-after resource for columns and editorials that have appeared in The New York Times, Money Magazine, The Washington Post, and The Wall Street Journal, among others.
Additionally, Jennifer Duffy, Senior Editor of the non-partisan Cook Political Report will provide a post mid-term election analysis and update. Jennifer will address both state and national politics, as well as key voter trends and demographics, the issues that drive elections, the state of the political parties, the political health of Congress and the President, and what we might be able to expect in 2019 and beyond.
Early bird registration for XPAND2018 is open. Register today!