On October 10, Jim Jones, Executive Vice President, Strategic Alliances & Industry Relations, and Owen Caine, Executive Vice President, Government Relations & Public Policy, met with Dustin Todd, Public Policy Manager, of Amazon, to better understand Amazon’s policy for dealing with counterfeit product on Amazon’s platform. Todd manages Amazon’s staff of 3,500 employees who are responsible for keeping counterfeit and other illegal products off Amazon’s site. Most issues they deal with relate to the nearly one million third party sellers that use Amazon’s platform.
As a part of their policy, Amazon requires third parties to submit 30 “data points” before being allowed to use the platform. Amazon then uses screening tools to identify high risk vendors. Most of their compliance however, relies on tips and complaints either from brand owners or customers. Todd has said that his team responds to 95 percent of complaints from rights owners (brands) within eight hours. They have also introduced a tool for brand owners who own facilities to identify counterfeit products. The tool can be accessed at: brandservices.amazon.com and is free.
According to Todd, there are 100,000 brands currently registered to use the tool and have achieved a reduction of nearly 90% in complaints. Furthermore, he offered to give a webinar to HCPA members on brand services, which we are actively working to schedule in early 2019.